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The Airport Communication Timetables plebiscited!
With over 15 years experience, the company Airport Communication has developed a solid know how of information treatment and advertising sales, permitting to publish timetable guides.
At the time of writing, more than 55 airports, through 7 European countries, have given us their confidence. We also receive special interest from TGV train stations and urban bus companies. We publish over 4 million documents per year in Europe, and our guides are used and read by more than 12 million potential customers.
The commercialization of advertising spaces at airports’ websites and on the digital screens is also part of our product range.
Being aware of the importance of timetable guides at present, we have decided necessary to realize a readers’ study. Concerned about the constant improvement of this communication medium, we’ve wanted to analyse its position and its impact on travellers.
For this, we have asked a specialist in the matter, whose quality and liability are undisputable, as it is the Ipsos institute, a worldwide known group, 3rd ranked, which is specialized in studies based on questionnaires.
I propose you to discover the high lights of this study, and let you find out the excellent results that the timetable gets, as well the content as the design.
On one hand, the medium has a good notoriety, as 40% of the readers know the timetable since more than five years.
On the other hand, the global satisfaction mark given to the timetable by the readers is also high: 8,25/10
The entire readers group finds the timetable extremely handy and therefore it has a very good circulation percentage. In average the guide is used 5 times by the same person and circulates among 3 different readers. One guide is consulted and read 15 times per season (6 months). You will also notice the strong complementarity with the Internet sites. After reading the timetable, 90% of the readers go to the website. Amongst them 50% consume.
The timetable is a quality communication medium, which gives more value to a publicity message, with the guarantee that they’ll be seen and read by a potential, active and consuming readers’ group.