Airport guides

The guides are published twice a year, between 20.000 and 100.000 copies per airport.

The timetable consists of three separate chapters:

 

  • The airport services: map of the airport, taxis, shuttles, parking prices, opening hours,…

     

  • The flight schedules arrival and departure schedules: direct flights, connecting flights, charters, ...

     

  • Practical information: several pages are dedicated to the region, history, monuments, tourist walks and local events.

     

Distribution

 

  • At the airport itself, in the check-in area, at the information desks, at some airline and rental car desks

     

  • In other strategic areas: tourist offices, Chambers of Commerce, Town hall, hotels, restaurants, and through a selected group of advertisers

     

  • By personalized mailing: subscribers, partners of the airport, local companies with 10 to 50 employees, local decision makers.

     

SOME FIGURES

 

Audience: 2 million copies published per year

 

Frequent flyers: 38 % travel more than 7 times per year and 65 % of the subscribers use the guide since more than 5 years

 

A targeted readership:

 

The average traveller’s age is 39 and he belongs to a higher social-professional class than the average French population.